Thanks to the support of several corporate sponsors, the Urban Development Corporation (UDC) will again this year be staging Fireworks on the Waterfront, heralding the arrival of the New Year 2010.
The Bank of Nova Scotia Jamaica Limited, National Commercial Bank, Grace Kennedy Limited, Supreme Ventures, Ammar’s Limited, Allied Insurance Brokers, Maritime Towing Company Ltd., Jamaica Freight and Shipping Company Limited and the Kingston and St. Andrew Corporation (KSAC) are among the stakeholders who have, to date, joined with the UDC to ensure that the event is staged in an effort not to disappoint the over 140,000 patrons who attend the popular New Year’s Eve event.
The organizers of the Fireworks have however revamped this year’s format as a cost containment strategy, resulting in a reduction of over 50 percent of the actual expenditure on last year’s programme.
Beginning at 4:00 p.m. on Thursday December 31, the event will comprise a Grand Street Party reminiscent of Jamaica of former years, with music by ProSound Disco and DJ Squeeze. It will also feature a Kiddies Area for the young and young at heart with simulators, trampoleaper, trampoline and merry-go-round and vending booths and stalls along Ocean Boulevard on the Kingston waterfront. Highlight of the event will be the fireworks display at midnight.
For those persons wishing to see the Fireworks from an elevated level, then the VIP Front Row Party will offer that vantage point from the Poolside of the former Oceana Hotel on King Street.
While it is physically located in downtown Kingston, the Fireworks on the Waterfront event has a much wider reach with patrons travelling from other parishes to be a part of the action.
It was first staged by the UDC in 1999 to usher in the new millennium and was intended to be a one-off event. However its absence the following year, resulted in such a public outcry that the UDC has sought in subsequent years to stage the event.
The successful staging of Fireworks on the Waterfront each year, underscores UDC’s positioning of downtown Kingston as the place for business or pleasure. This fits squarely within the redevelopment plans for downtown Kingston being pursued by the UDC. Fireworks on the Waterfront also offers for the residents of the city, opportunities through the sale of craft and a variety of items, thus facilitating the UDC’s commitment to provide economic development opportunities. Each year scores of vendors and artisans participate in the street event which has become the premier New Year’s Eve event on the national calendar.