Telecommunications giant LIME has partnered with the Urban Development Corporation (UDC) to stage Fireworks on The Waterfront 2010. The event which aims to bring life into Downtown Kingston, will be held on the Kingston Waterfront on News Years Eve Friday, December 31.
LIME expressed an interest in the event because they thought it was an ideal opportunity to give back to communities across Kingston. “LIME jumped at the chance to be part of the Downtown Kingston New Year’s Eve celebrations because it will give us an opportunity to give back to people in communities across Kingston and say one last ‘Thank You for all their support in 2010,” said LIME Jamaica’s Managing Director, Garry Sinclair. “New Years Eve is always a time of great joy and hope and we also see the fireworks and all the celebrations as our way of wishing the entire capital city a bright and prosperous 2011.” Mr. Sinclair added.
Other sponsors to come on board this year are the RJR Group, the Jamaica Biscuit Company, Development Bank of Jamaica and the National Housing Trust. The returning sponsors have once again demonstrated their commitment to Downtown Kingston and include GraceKennedy Limited, Allied Insurance Brokers, Jamaica Freight and Shipping Company, Port Authority of Jamaica, and Kingston and St. Andrew Corporation.
Food, family and fun, once again the event promises to be an exciting affair. The programme of activities will commence as usual at about 2:00 p.m. culminating at midnight with the fireworks, and go through to 1:00 a.m. on Saturday, January 1, 2011. As is customary, the event which offers something for the entire family will be staged along Ocean Boulevard and includes a kiddie’s area with a variety of rides, entertainment and a VIP Pool Party.
Fireworks on the Waterfront was first staged by the UDC in 1999 to usher in the new millennium and was intended to be a one-off event. However its absence the following year, resulted in such a public outcry that the UDC has sought in subsequent years to stage the event.
Fireworks on the Waterfront fits into the overall development plans for Downtown Kingston. The redevelopment of Downtown is on in earnest and is being guided by the phased implementation of the Downtown Kingston and Port Royal Redevelopment Plan 2030.