Danae Vacianna, protected area supervisor, Urban Development Corporation (UDC) assists with clearing of debris from the Hellshire Bay Beach. She is flanked left and right by Marica Riley and Beverley Yearbe from the Progressive Grocers Group. while Ellis Keith from the Jamaica Combined Cadet Force keeps track of the collection . The UDC partnered with the National Environment and Planning Agency (NEPA) to spearhead clean-up activities on Saturday, September 15, 2012 in celebration of International Coastal Clean-Up Day (ICCD) through its Natural Resources Management and Environmental Planning Department (NRMEP). The project which saw approximately 440 volunteers turning out was aimed at reducing ocean pollution and minimizing the environmental degradation of our oceans.