As the Urban Development Corporation (UDC) continues to celebrate its 45th anniversary, the government’s principal urban and rural development agency hosted the 33rd Annual Hellshire Summer Fun on July 25, 2013. On this occasion, approximately 400 children from childcare and protective institutions in the corporate area were treated by the UDC to a fun filled day at the Fort Clarence Beach in Hellshire, St. Catherine.
General Manager, Desmond Malcolm indicated that the UDC remains committed to this important event. “This financial year 2013/14 represents for us a very special year as it is our 45th year of making development happen in Jamaica. Our history has been one marked by achievements and challenges. However, we have remained steadfast that it is the people who are at the heart of our planning process and for whom we continue to make development happen. It is therefore natural for us to focus on our youth some of whom are physically or mentally challenged, by treating, entertaining and educating them at this annual event”.
Speaking at the event Sharmaine Ricketts, Marketing Officer, O.B.F Finance said “We are big on corporate social responsibility and giving back to the community is a passion of ours. O.B.F saw it fit to partner with the UDC to participate in this event which brings relaxation to the children. It brings us happiness just to see them out of their normal environment here enjoying a day at the beach.
Also speaking at the event, Mavis Burton, House Mother, Jamaica National Children’s Home said “The children look forward to this event and have always anticipated it over the past 33 years. We would like to thank the UDC and wish them all the best and we hope they will continue to host this event for many years to come”.
This year, institutions which were treated at the event included Jamaica Christian Boys Home, Early Stimulation Project, Homestead Place of Safety, My Father’s House, Jamaica National Children’s Home, Bestcare Lodge, Reddies Place of Safety, The Nest, Danny Williams School for the Deaf, Jerusalem Children’s Home, St. Anthony’s /Mary’s Child Centre and St. Andrew Hostel.
This year, the Corporation collaborated with several private and public sector companies to sponsor this event. These companies include Kirk Distributors, Caribbean Broilers Ltd, O.B.F Finance, From Thought to Finish, Jamaica Urban Transit Company (JUTC), Facey Commodity, A.J. Fuel and Convenience Ltd, Mega Mart, Seprod Limited, Ambucare Company Limited, Main Event Entertainment Ltd., Chas E. Ramson, Jamaica Broilers, Price Mart and the Jamaica Information Service (JIS).
Hellshire Summer Fun is an outreach programme of the UDC which targets children from childcare and protective institutions in the corporate area, providing a recreational opportunity for many who otherwise would not have had this experience.
The UDC has been making development happen in Jamaica since 1968.