Volunteers in action at the beach clean-up project at Hellshire Bay Beach on International Coastal Clean-up (ICC) Day 2017 (September 16). The project, led by the Urban Development Corporation (UDC) saw more than 1,300 participating in the effort to clear debris from the beach and capture data on the items collected. International Coastal Clean-up Day is an initiative of Ocean Conservancy and is the largest global volunteer effort geared toward ocean health.