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© 2025, Urban Development Corporation

UDC REAFFIRMS COMMITMENT TO CRAFT VENDORS AS IT PURSUES THE REDEVELOPMENT OF DUNN’S RIVER FALLS AND PARK

Kingston, Jamaica- March 10, 2025- The Urban Development Corporation (UDC) is committed to

cementing Dunn’s River Falls & Park as a premier Jamaican attraction, driving greater investment

into the country through a comprehensive redevelopment plan. As we embark on this transformative

journey, we acknowledge the concerns expressed by our craft vendors regarding the potential impact

on their livelihoods.

We want to assure our craft vendors that they remain an integral part of the Dunn’s River

experience and a key consideration in our development plans. The UDC values their contribution in

delivering an authentically Jamaican cultural experience to visitors, and we are committed to their

continued engagement and empowerment.

To this end, we have maintained open dialogue with our craftspeople, facilitating multiple

stakeholder meetings, including discussions with the Member of Parliament. Our goal is to ensure that

their interests are protected, whether through training and capacity-building initiatives, the

enhancement of their workspaces, or other measures that support their long-term success.

Deputy General Manager, Subsidiary Management and Revenue Generation, with

responsibility for Dunn’s River Falls & Park, Mr. Sherlock Glenister said, “Our craftspeople can be

assured of our commitment to their success. We are actively exploring ways to enhance opportunities

for them, including training and business development support, while ensuring that they continue to

thrive within this iconic attraction.”

Regarding concerns that tour guides may not always direct visitors to the craft market, the

UDC recognizes the importance of integrating our craft vendors into the overall visitor experience.

While tour operators operate independently, we are open to discussions on how to better showcase the

craftsmanship and cultural offerings of our vendors, ensuring a more inclusive tourism experience.

As stewards of national development, the UDC remains focused on the inclusive growth of

Jamaica and its people. Our investment projects, spanning commercial, residential, and recreational

spaces, are designed to uplift communities and enhance quality of life. Notable projects include the

Harmony Beach Park in Montego Bay, the now 50% complete Portmore Resilience Park, and the

upcoming Raintree Commercial Complex in Caymanas, which will create significant economic

opportunities.

The UDC remains dedicated to building a modern Jamaica that serves the needs of its

citizens, ensuring that our national treasures, like Dunn’s River Falls & Park, continue to provide

economic and cultural benefits for Jamaicans.

The UDC looks forward to sharing more of its plans and projects as we continue to Make

Development Happen, for all Jamaicans.

For further information, please contact:

Corporate Relations and Marketing

8768788696